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Cutting Through the AI Noise: How Startups Can Stand Out in a Crowded Market

VC Cafe

Case in point: this week was Ycombinator’s W24 demo day. Techcrunch, who covered the demo day, featured about 10… Another example is The 2024 MAD landscape (Machine Learning, AI & Data) by Matt Turck. By the way, this not just about marketing or PR. A good example of this is Runway ML.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits.

Marketing 120
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. Gross Margin should take into consideration any support, installation, and servicing costs.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Founders ask me all the time whether they should hire a PR agency. Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem.

Marketing 316
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60
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How to Start a Startup

www.paulgraham.com

Microsofts originalplan was to make money selling programming languages, of all things.Their current business model didnt occur to them until IBM droppedit in their lap five years later. Some angels, especially those with technology backgrounds, may be satisfied with a demo and a verbal description of what you plan to do.

Startup 105