article thumbnail

5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation. Create a written plan, with target milestones and metrics. Target measurements allow you to assess your business progress.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guide To Using The Lean Canvas Approach For Your Startup

The Startup Magazine

It’s key to have confidence that your startup will eventually find a profitable business model. High-level concept – Create an “elevator pitch” summarizing the purpose and innovativeness of your product. Key metrics. Use appropriate metrics to track how your business is progressing and performing.

Lean 88
article thumbnail

How to Start a Business in a Month – #30DayChallenge

Up and Running

‘Starting a business’ really only comes down to figuring out your business idea ; doing your paperwork; and sorting out the money. Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market.

article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Is there a profitable business model? The Traditional VC Pitch Entrepreneurs who pursue the traditional product development model don’t have customer data to answer these questions.

article thumbnail

When Did Profit Become A Bad Word For Entrepreneurs?

Startup Professionals Musings

Every entrepreneur needs a good “elevator pitch” which succinctly describes the idea, the customer value proposition, and business profit. Validate your business model on real customers. Giving free beta copies of your solution to customers to elicit testimonials does not validate a business model.

article thumbnail

Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Before you start, remember that the goal of the executive summary is to provide a printed version of your best elevator pitch, to provide a positive first impression to the reader. Business model. That’s your metric to see if you have their attention. Here are the key components: The problem and your solution.