ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ITSMA’s ABM framework simplifies these types. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Now that Im in a web based company Im finding a difficult match the framework, culturally.

Customer 167

Customer San Francisco Lean Hockey Stick 167