This is going to be BIG.

AUGUST 23, 2023

We went on two Noken trips, including our honeymoon and we used the concierge to reschedule a puffin boat tour in Iceland. You answered a few basic questions about travel preferences, like pace, the fanciness of the hotel, etc., Total cost was just $5 per traveler per day and Noken took a cut of the bookings.

Iceland 146

Iceland Business Model Revenue Startup 146

Startup Professionals Musings

JULY 1, 2010

The BP oil spill in the Gulf, the volcanic eruption in Iceland, and recent earthquakes in Haiti and Chile, all suggest that real opportunities for change are needed in pollution control, just-in-time manufacturing, and building materials. Some kind of natural or man-made disaster. The impact of global instability.

Haiti 207

Haiti Iceland Chile Startup 207

Occam's Razor

OCTOBER 14, 2014

This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133