Business Model Later Stage Metrics Sales Cycle 
Steve Blank
MARCH 17, 2020
But next the question is, ‘What happens to my business?”. The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? What does your new business model look like? What does my business model look like now? What are the new financial metrics? How do you know?
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. That’s the power of marketing to a chosen few rather than everyone.
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