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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.

Lean 120
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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.

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Austin: the Lean Startup tour continues

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, May 27, 2009 Austin: the Lean Startup tour continues Next week I head to Austin, TX for my first visit ever. The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight.

Lean 60
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses. Pivot the product entirely.

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How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

In exchange, the startups provide companies with their disruptive ideas, technologies and business models. Therefore, the profile of the initial team to staff an Innovation Outpost should be a technology-savvy business development group. Stage 3: Productizing the Solution to Corporate Problems.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

You don't have an "edge" just because you're passionate, hard-working, or "lean.". Adriana has been a psychiatrist for 10 years; she understands the ins and outs of that business. During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams.