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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Because of this, even a small deal may warrant a one-to-one marketing approach. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?