Remove Business Model Remove PPC Remove Retention Remove Warrant
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Because of this, even a small deal may warrant a one-to-one marketing approach.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The more you know about your customers and market, the more effectively you can run your business.

Analytics 106