Remove Business Model Remove Retention Remove Social Media Remove Warrant
article thumbnail

Making Decisions in Context

Austin Startup

Compensation decisions obviously affect hiring and retention. Startups often hand out shares, options, and warrants for employees and for contractors rendering needed services. Your business works as intended if you can attract customers that fit into the context of your operation. Can you acquire them at a sustainable cost?

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Because of this, even a small deal may warrant a one-to-one marketing approach.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Digital analytics is the process of analyzing data to uncover insights that help improve business and marketing performance. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior.

Analytics 106