Business Model, Revenue, Sales Cycle and SEM

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model.

Acquisition

Acquisition Cost Customer Entrepreneur

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review

Software Review North America Europe Metrics

StartUpRoar

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

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