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Business Modeling is Process, not an Event

The Entrepreneurial Mind

A business model helps to ensure that all of the "moving parts" of the company are working together. What is the value that is offered to the customers and what is it worth to them? What do they expect out of me as my customer? When we expanded our health-care business from Raleigh into Charlotte, N.C.,

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? CAC is how much you spend to acquire a customer.

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The Two P’s Behind Michael Jordan’s Success

Growthink Blog

What’s interesting was that in 2003, Michael Jordan was interested in investing in both the Milwaukee Bucks and the Charlotte Bobcats. And in business, it’s the same. Consider these examples that entrepreneurs often face: Developing your business plan? What is the goal of developing your business plan?