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Business Modeling is Process, not an Event

The Entrepreneurial Mind

A business model helps to ensure that all of the "moving parts" of the company are working together. What is the value that is offered to the customers and what is it worth to them? What do they expect out of me as my customer? How do I get information to them, and how do they want to get the product?

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? CAC is how much you spend to acquire a customer.