Up and Running

AUGUST 21, 2014

In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. In general, getting organic listings and using SEO can be the most cost effective, although in some areas it’s a tough game to be in. I mean think about your own search habits.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

JUNE 21, 2017

However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place. Tracking lifetime value on other types of businesses is harder.

Marketing 98

Marketing Analytics Campaign Metrics 98

maplebutter.com

JANUARY 8, 2013

Search for: Videos. No investor cares about a business plan. Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. Maple Butter.

Technical Review 44

Technical Review Startup Cofounder Software Review 44