Business Plan Engineer Forecast Product Development 
Steve Blank
MAY 14, 2012
These founders specify, design, and build a fully featured product using classic product development methods without ever leaving their building. Traditionally, engineering, sales, and marketing have all focused on the immovable launch date. Writing a business plan that doesn’t allow for trial and error.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
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Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
Up and Running
MAY 22, 2013
In a consumer product category such as household cleaning products, the industry success rate is a dismal 15 percent to 20 percent according to a Bloomberg Businessweek interview with former Proctor & Gamble CEO, Alan “A.G.” Half the companies in our survey experience budget overruns in new-product development.
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.
Startup Lessons Learned
JUNE 5, 2009
I think this idea is particularly appealing to those of us from an engineering background. Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. Companies that reliably fail to make their forecasted numbers are exceptionally prone to “management retooling.&#
Steve Blank
NOVEMBER 1, 2010
With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.
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