Remove California Remove Customer Development Remove Management Remove Matching
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. Team Fleetwise – Vehicle Fleet Management. All the presentations are worth a watch.

Lean 385
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

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Let's Fire Our Customers

Steve Blank

New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones. Let’s Fire Our Customers « Steve Blank (tags: product-management startup business) [.]

Customer 195
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Teaching Entrepreneurship – Logistics

Steve Blank

A partner allows me the flexibility to miss a session or two (my job as a California Coastal Commissioner meets three days every month up and down the coast of California.) TA’s make managing 60 students working on cases and team projects manageable. Finally our TA’s managed the mentors we had supporting the students.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

They communicated this to product management who looked at all of the internal requirements we had generated (e.g. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) and product management worked with me to decide what to build & when.

Customer 280
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.