California Customer Development Naming Product Development 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
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Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result, the standard product development model is not only useless, it is dangerous.
Steve Blank
JUNE 25, 2009
These companies would take our computers and put their name on them and resell them to their customers. Business customers were starting to ask for “office automation solutions” – word processing, spreadsheets, graphing software on a desktop. Hiring a VP of Sales in customer discovery typically sets a startup back.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
Steve Blank
OCTOBER 1, 2009
Where are the charitable foundations, business schools and hospitals named after him? Durant Versus Sloan – Part 1 « Steve Blank steveblank.com/2009/10/01/durant-versus-sloan-part-1 – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?
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