California Customer Development Partner Software 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. However the Customer Development Model and the Lean Startup work equally well for startups on the web.
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Or at times an even more honest answer, “My senior partners say this is the only way to do it.” —– Part 2 of the Customer Development Manifesto to follow.
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Steve Blank
AUGUST 18, 2010
Andrew read the Four Steps to the Epiphany , tracked me down at California Coastal Commission hearing in Santa Barbara, and had me meeting with him in a stairwell during a break in my day-long meeting. Here’s his story of when Customer Development failed. So how did Customer Development fail us?
Steve Blank
NOVEMBER 9, 2009
This required convincing software vendors to move their applications to our unique machine architecture. Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. – was his job.
Steve Blank
MARCH 19, 2009
Yet two smart VC firms, Sigma and Matrix Partners, realized that somewhere in this mess there was value. While I was consulting for them, I got a call from a recruiter for a company called SuperMac, which made add-on products for the Macintosh. And with all of that they had gone broke, out of business and into Chapter 11.
Steve Blank
OCTOBER 5, 2009
Never mind The first idea for our new company was a software product that looked something like Hypertext. Forget the Hypertext idea and come on back to California. He was my role model at Convergent, mentor at Ardent and partner at E.piphany. On the ride to the airport my friend asked me what our new company was going to do.
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. It’s just a story about what happened to me. Are These Your Slides? Good stuff too.
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