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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The real risk in markets like Web 2.0 Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. is whether there is a customer and market for the product as spec’d.

Vertical 162
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design.

Engineer 221
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Zachary Bogue And Matt Ocko Launch Data Collective, An Early Stage Fund For Big Data Startups

techcrunch.com

She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, San Francisco, California.

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Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. The Customer Development Process I teach and write about is designed to do just that. You may have a set of hypothesis about them but you really don’t know.

Vertical 137
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). Reply Customer Development – Not Just for Web Startups » Biotech by the Bay , on May 1, 2010 at 11:34 am Said: [.] Theme: Digg 3 Column by WP Designer.

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

link] a few seconds ago from web [.] Theme: Digg 3 Column by WP Designer. But make sure it fits who you are. a comment » Yet another brilliant post from Steve Blank, this time about what it takes to found, co-found, or work in a startup at various stages of [.] If I fail—at least I will own the failure. Blog at WordPress.com.

Cofounder 229