Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.
Steve Blank
MAY 26, 2009
Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. The guidelines I had originally proposed to my students worked for enterprise software or Web 2.0 Just for discussion, the markets I chose were: Web 2.0,
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