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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) How does product development differ in communications hardware versus enterprise software, etc. would look in each of the verticals.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. The Traditional VC Pitch Entrepreneurs who pursue the traditional product development model don’t have customer data to answer these questions. Is there a profitable business model?

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Durant Versus Sloan – Part 1

Steve Blank

Sloan kept the corporate staff small and focused on policymaking, corporate finance and planning. Each of these GM divisions each focused on its own day-to-day operations and with each division general manager responsible for the division’s profit and loss. Sloan had each of the divisions start systematic strategic planning.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

Storm Clouds - A VC : Venture Capital and Technology , November 12, 2010 We have enjoyed an amazing run in the web startup and investing space over the past five or six years. Competing To Win Deals - A VC : Venture Capital and Technology , November 7, 2010 The venture capital business is highly competitive.