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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). He would go on to be a co-founder of two mechanical engineering software companies.)

Engineer 198
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Strategy Roundtable For Entrepreneurs: VCs Are Not Always Right

ReadWriteStart

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. Is it inventory risk that Statisco manages well? Statisco Economic Analytics.

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Zachary Bogue And Matt Ocko Launch Data Collective, An Early Stage Fund For Big Data Startups

techcrunch.com

She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, → Learn More.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Every startup has some methodology for product development, launch and life-cycle management. Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. In this post I’m going to describe the flaws of the product development model. It’s a big idea.)

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Let's Fire Our Customers

Steve Blank

The Founder’s New Insight Smart founders are never satisfied with simply executing their current business model, they are constantly observing, orienting and deciding whether their current business model can be made better. But the purpose of this post is what happens when a founder (or large company CEO) finds a better business model.

Customer 195
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Out of the Ashes - Something Isn't Quite Right

Steve Blank

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

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Ardent 1: Supercomputers Get Personal

Steve Blank

Forget the Hypertext idea and come on back to California. Some of the other founders had sold minicomputers to scientists and engineers, but no one knew or understood the unique class of applications and customers of supercomputers. A few days later Gordon became a founder. The response from across the country?