Remove California Remove Operations Remove Sales Remove Vertical
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). In short order they learned how to transition from being customers on the receiving end of a sales pitch to giving one.

Engineer 198
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

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Out of the Ashes - Something Isn't Quite Right

Steve Blank

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

We knew from back-of-the-envelope calculations that I would need 3 times the combined marketing and sales budgets of the incumbents for a head-on assault. (I It wasn’t until I found the extremely obscure Lanchester Strategy for market share that I realized that these ratios had their basis in operations research and the Lanchester’s Laws.)

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Market Type affects your spending and sales ramp after you reach product/market fit. You say, “Market Type affects your spending and sales ramp after you reach product/market fit.&# I don’t think you need operational experience to be a good VC but Mark Suster’s great new post illustrates the difference. [.]

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Can You Trust Any vc's Under 40?

Steve Blank

billion for a company with less than $50 million in sales. The IPO Bubble – August 1995 – March 2000 In August 1995 Netscape went public, and the world of start ups turned upside down. On its first day of trading, Netscape stock closed at $58/share, valuing the company at $2.7