Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels. Regardless of the redemption rates of coupons, many businesses find them to be very effective at tracking conversions offline. Not that hard.
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