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Knowledge

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Redemption for the Indianapolis Colts at Super Bowl XLI. Identify The Known Unknowns: Leverage Analytics Custom Alerts. Leverage Custom Reports For Better Insights!

Analytics 124
Analytics Metrics SEM Web 124
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

JULY 1, 2008

Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels. Regardless of the redemption rates of coupons, many businesses find them to be very effective at tracking conversions offline. Not that hard.

Analytics 116
Analytics Conversion Campaign Redemption 116
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