YoungUpstarts

DECEMBER 7, 2017

I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Businesses that are consumer-driven have a duty to keep up to date with technology, especially if they are in a very competitive market.

Marketing 124

Marketing Analytics Campaign Email 124

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Channel Analytics 119

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Today, two thirds of online ad spending comes from direct response advertisers, and soon the bulk of these budgets will likely flow through bidded platforms such as these, including Facebook ads.

Internet 114

Internet eCommerce Advertising Flash 114