NZ Entrepreneur
JUNE 25, 2019
Ranked by the World Bank as the easiest country in which to start a business, New Zealand has in many respects become the poster-child for entrepreneurship. Adrienne Church is General Manager at Prospa New Zealand. But after you’ve started the business is where things can get tricky. Consider giving test marketing a go.
YoungUpstarts
MAY 26, 2020
Rejig your existing campaigns. Nobody wants to abandon the exciting marketing campaigns they’ve had planned months in advance, but unfortunately, they may simply no longer be appropriate. As for what to put out now, you might be able to produce a quick-turnaround campaign if you have an especially talented marketing team.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NZ Entrepreneur
MARCH 26, 2019
Digital marketing moves at such a fast pace, but I’ve been careful to not include things such as voice search that is currently blowing up in America but hasn’t quite penetrated the New Zealand market. You can then chop this core piece into micro pieces of content for the supporting channels. 1) Video content.
The Next Web
JANUARY 31, 2014
Use your own social media channels to get your message out in any way that best helps give your side of the story. Air New Zealand took to YouTube with a brilliant response to a piece of online editorial suggesting that it was downgrading the quality of its service. Social media is your friend, despite what happened.
Women Entrepreneurs Can
SEPTEMBER 6, 2020
TikTok became a phenomenon with 115 million new downloads in March 2020 alone, making it an 800-million-strong social media platform. It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities. Facebook is the most convenient.
NZ Entrepreneur
MARCH 21, 2024
With an early Easter this year, March in New Zealand now has the same number of business days as that short month February! Even if you didn’t, this new financial year has new opportunities. Stay active on the social media channels where your target market like to hang. So, get word of mouth working in your favour.
Occam's Razor
FEBRUARY 3, 2014
The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel.
Expert insights. Personalized for you.
61 
Let's personalize your content