The Startup Magazine

MAY 1, 2017

From kiwi burgers in New Zealand to McSausage and beer in Germany, McDonalds adapted its menus to cater to local tastes and culture. Penetrating a new market is costly and a company usually only has one chance to get it right. In India, where eating cows is against the religion of 80% of the population, beef is not on the menu.

New Zealand 62

New Zealand Green Germany Global 62

The Next Web

JANUARY 31, 2014

Air New Zealand took to YouTube with a brilliant response to a piece of online editorial suggesting that it was downgrading the quality of its service. This was recruitment agency Adecco’s response to the criticism that it had stolen an idea for a campaign from travel blogger Turner Barr. Show your human side.

Social Media 143

Social Media Media New Zealand Dilution 143

YoungUpstarts

FEBRUARY 3, 2016

Suitably pitched product campaigns and targeted advertising can improve the buying experience for customers, build brand loyalty and drive sales for companies. The field is wide open and customers are more ready than ever before to try out new products and services.

New Zealand 100

New Zealand Mobile Australia China 100

Women Entrepreneurs Can

SEPTEMBER 6, 2020

The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. You can also run hashtag campaigns on social media, like on Instagram, Twitter, Facebook, and TikTok. Another example of a successful UGC hashtag campaign is from a cosmetics brand called Lush. Image Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

NZ Entrepreneur

JULY 18, 2019

They associate those words with marketing, with ad campaigns, with the nebulous grail of creating ‘an emotional connection’ – things that seem either irrelevant at their stage of business, someone else’s job, or just plain snake oil peddled by marketing consultants and agencies. I don’t believe you need a big marketing campaign.

Elevator Pitch 45

Elevator Pitch New Zealand Campaign Founder 45

Steve Blank

NOVEMBER 27, 2020

The purple box in the middle is where the Joint Chiefs of Staff – and General Fenzel’s group — help develop the National Military Strategy (NMS), Joint Strategic Campaign Plan (JSCP), Joint Military Net Assessment (JMNA) and the Capstone Concept for Joint Operations (CCJO).

Technology 250

Technology China Artificial Inteligence Operations 250

Up and Running

JULY 16, 2015

The daughter of an art teacher and a Lutheran minister, Emily graduated culinary school and for 10 years worked in an array of cooking jobs, from line cook to sous chef, in places ranging from a rugby club pub to a $1,000-a-night resort in New Zealand. The campaign concludes on January 22, 2016.

Oregon 60

Oregon Prospectus Southern California California 60

NZ Entrepreneur

MARCH 21, 2024

With an early Easter this year, March in New Zealand now has the same number of business days as that short month February! Even if you didn’t, this new financial year has new opportunities. TAKE THE BEST FROM LAST YEAR AND MOVE FORWARD The first quarter of the calendar year is often tough in the NZ market.

Sales 110

Sales New Zealand Non-Compete Social Media 110

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. PS: Did you notice you can even search for flights on Air New Zealand's YouTube channel ? #hurray. #6. Extend TV, Start Relationships.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

FEBRUARY 8, 2023

But for the vast majority of people who run their own businesses, it's typically coming down to reduced profitability because of rework where people are having multiple meetings to get the same project, the same product, the same campaign done to the quality that was expected. So the cost of not listening is quite significant.

United Kingdom 65

United Kingdom America North America Australia 65

YoungUpstarts

MAY 5, 2015

You would expect a company like Nike to follow suit in regards to cultural sensitivity, but the footwear and clothing manufacturer got it badly wrong when introducing a new line of patterned leggings in New Zealand. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.

Samoa 100

Samoa New Zealand Fiji Germany 100

Transformify

AUGUST 19, 2019

Since establishing her first business, digital agency Brandlective Communications Ltd, in 2012, Stacey has built over 500 websites, brands, and marketing campaigns. Just coming from that target country is not enough, having prior experience with strategizing and running successful campaigns there is what’s needed.

New Zealand 53

New Zealand Entrepreneur Non-Compete Audience 53

Hearpreneur

JANUARY 19, 2020

and the world’s conservationist (New Zealand) – have really given me a global perspective of the supply and consumption challenges, but also the opportunities to help drive change. The campaign is a testament that small things – and small choices – can amount to something much larger. And the number continues to grow.

New York City 75

New York City New Zealand China Cofounder 75

Up and Running

NOVEMBER 4, 2015

While relatively popular in Australia, New Zealand, and the U.K., Unless you have a very sophisticated marketing automation campaign that you need to run, MailChimp does a great job helping you build and send newsletters and virtually any other kind of campaign. Xero: Xero is an online-only accounting solution.

Curation 60

Curation Finder Startup Social Media 60

Duct Tape Marketing

DECEMBER 11, 2014

This editorial calendar should be part of your company’s marketing calendar because you’ll need to plan content around your various campaigns. Steff is the author, blogger and heavy metal maiden behind steffmetal.com , a blog about loud music, alternative subcultures and her adventures living off-grid in rural New Zealand.

Small Business 69

Small Business Social Media Green New Zealand 69

online.wsj.com

SEPTEMBER 23, 2012

Opinion: Noonan: The Romney Campaign Needs a New CEO. Australia/New Zealand. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

JULY 29, 2016

New Zealand – The Unsolicited Electronic Messages Act 2007. MailChimp took a random sample from 30,000 users in its database who had sent at least ten email campaigns, looking for improved email marketing stats from double opt-ins. France – CNIL Guidelines on Email Marketing. Netherlands – Online Privacy Law.

Email 28

Email Czech Republic Marketing United Kingdom 28

Duct Tape Marketing

JANUARY 17, 2018

I love the story of Victoria Ransom who lived in a town with like 750 people, was a sheep herder in New Zealand, and then went on to start Wildfire, which was one of the largest technology companies acquired by Google back in the time when Facebook pages were really a big thing. She books influencers now. Talk about crazy job, right?

New Zealand 40

New Zealand Media Sales Conversion 40

Austin Startup

MARCH 15, 2017

And with Trump and a Republican-dominated Congress taking the helm, stakeholders are watching for whether the new administration will take a hands-off approach to autonomous car technology, foster investment in smart and connected transportation infrastructure and relax fuel-economy standards (and hamper alternative-fuel vehicle development).

Austin 72

Austin New Zealand China Silicon Valley 72

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? So you have countries like Australia, New Zealand, Estonia, Lithuania, Latvia, Iceland, Ireland, Spain, France, Italy, Germany, Norway, Denmark, Finland and many, many more. Getting clear, unbiased reports has been challenging, even for simple problems.

South Korea 114

South Korea Silicon Valley Sweden Italy 114