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Why Your Startup's Name Matters

mashable.com

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Digital Campaigning: Meet the Marketing Wizards of D.C. Contributors.

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How to Plan Your Social Integration Strategy

mashable.com

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. We also provide custom campaigns for companies looking for something a bit more expansive. Check out our starter program. Shoot us some feedback.

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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Our platform extracts the real value from social networks, empowering online businesses to attract, engage and understand users like never before. How do we do this?

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16 Tips for Picking the Perfect Startup Name

mashable.com

While not the most elegant solution, adding the prefix get- or suffix -app to your name opens up a lot of options for good names. You’ve probably already used this trick when a username is taken on one of the big social networking sites. Subscribe to the Business channel. Cartoon Network Favorites Star in Strange Video.

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HOW TO: Build an App for Your Small Business

mashable.com

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. GE Campaign Turns YouTube Videos and.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

Subscribe to the Business channel. How Old Spice Revived a Campaign That No One Wanted to Touch. Open Source Lists. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. social media marketing. social networking.