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Common B2B Challenges and How To Solve Them

ConversionXL

Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected. Companies experience a high churn rate because of bad product adoption. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

That is why email list growth is the single most important aspect of any sustainable email marketing program. This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. It’s imperative that list growth be ongoing.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

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