Remove Campaign Remove Churn Rate Remove Media Remove Redemption
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. Reactivation. How to master CRO for SaaS.

Retention 101
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. Reactivation. How to master CRO for SaaS.