Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. If it’s broad, pause it and add it with a more restrictive match type. Well, it depends.
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