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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. Connect with Mike on Twitter. Like this show?

Search 78
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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Video 48
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

2) Increase y – Increase clickthrough rates. Segment by source - Separate people who arrive on your website from e-mail campaigns, google, twitter, youtube, etc. It makes sense to invest in conversion rate optimization before spending money on large-scale advertising campaigns. 3) Define your Key Performance Indicators.

Analytics 131
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.