ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Related to campaign codes are the metadata you collect via tagging within a digital experience.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

Upon inspecting the source code, visitors would find the following. Considering that the “ad” was hidden in the source code of the page, this means it spoke directly to the target market – because nobody else could see it! In general these are great rules of thumb when starting your ad campaigns. image source.

Software Review 116

Software Review PPC Analytics Search 116