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Are You Ever “Finished” with Inbound Marketing?

Duct Tape Marketing

Inbound marketing is both an art and a science. The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Always one more video campaign. photo credit: Folk Media via photopin cc.

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Knowledge

Occam's Razor

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns.

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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

7 Questions to Evaluate Your Brand’s Health written by Guest Post read more at Duct Tape Marketing. Right now, the barriers for new brands and startups to enter the market have never been lower. To determine whether or not your brand is thriving or struggling, ask yourself and your marketing team these questions. That’s okay.

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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

It was essential for their market: Most people will assume the service is fairly identical among [car insurance] companies, or close enough, so they’re going to do it on cost, so I gotta be the low-cost producer. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects. Efficient scale.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Start a conversation.