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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

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Why Entrepreneurs Need To Keep Up With Changing Regulations

YoungUpstarts

For example, when ReShonda Young joined her family’s Iowa-based delivery company, Alpha Express Inc., The move allowed Young to sit in on those meetings and conversations to figure out who shared her professional interests. Start a social campaign. her first step was to join the local chamber of commerce.

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Ellison Eyewear the Multi-Billion $ Sunglass Industry

Hearpreneur

Thanks to a new company helmed by Greek-American entrepreneur Aristotle Loumis of WearEllison.com , that worry will be a thing of the past, and everyday consumers can get in on his innovation via his outside-the-box crowdfunding campaign on Republic.co. At 18, he headed to University of Iowa to study dentistry. Handmade in Greece.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Opinion: Noonan: The Romney Campaign Needs a New CEO. Domain Name/Basic Site. COMPANY AOL COMPANY|AOL. COMPANY VZ COMPANY|VZ.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. First Name. Company Name. *