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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?

PPC 111
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing.

PPC 121
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A/B testing alternatives for low-traffic websites

ConversionXL

Or if your management refuses to justify the costs of A/B testing? Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). The starting bundle costs $3,450, and you get 100 test credits ($34.50

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs.

SEO 54
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156
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Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

ReadWriteStart

First up today was John Bertoni with Mava Consulting , who is setting up a part-time sales force for companies to use without having to invest the fully loaded cost of a direct sales rep per geography. So, effectively, at the cost of one full-time sales rep, they can access coverage in four different regions. Ancient Tomorrow.

Vertical 115
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Campaign Cost Analysis. Campaign Cost Analysis. Or, at least revenue net of marketing or acquisition costs? Let's establish that cost is important. Then you get to the interesting bits, focus on performance (Click-Through Rate), Cost-Per-Click, and Per Session Value. Business Outcomes Analysis.