Campaign CPA Hiring Internet 
Mike Michalowicz
SEPTEMBER 19, 2018
Using the internally developed software, the Judge Group executes Internet Bots that continuously crawl the internet in search of new potential candidate resumes and new job postings. The internet bots serve as resume harvesters, building a qualified candidate pool.
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth. Sorry about that.)
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searchengineland.com
MAY 30, 2012
That would be liking hiring a jockey without seeing him ride or a heart surgeon based on her MCAT scores. The result – I’ve hired some of the best co-workers imaginable. Depending on which side of the desk you are on, what follows is either a “how to nail a search interview” or “how to hire awesome search talent.”
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Everyday.
Up and Running
FEBRUARY 9, 2015
Most of you are starting professional service businesses and Internet businesses and you can absolutely do those businesses on your evenings and your weekends. You got to be strategic especially with your time, with the partners that you align yourself with and even with the hires that you make. You are your own secretary.
Hearpreneur
SEPTEMBER 16, 2015
Internet businesses are harder and harder to name since the dot com is still the leading TLD. We were bootstrapping the company’s funding, so we could not afford to hire a firm to help us come up with a company name. He hired my new firm to get more media attention. Thanks to Mike Okhravi, DocChat ! #7 Image Credit: Roger Wu.
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).
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