Campaign Curation Internet Social Network 
Startup Professionals Musings
FEBRUARY 1, 2012
Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand.
Startup Professionals Musings
OCTOBER 4, 2010
Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand.
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Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. We’ve run enough campaigns to known that users have been tolerant of authentic ads. Users were outraged. “The Internet is free, you can’t make money off it! So PPC (pay-per-click) advertising on social networks has performed poorly to date.
Gust
NOVEMBER 7, 2011
Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. • Use social media to engage customers in new ways and sharpen your brand.
Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). asymmetry, real-time, curated RSS / link-sharing]. What are the big trends that will drive the next phase of social networks?
thebarefootvc
DECEMBER 16, 2011
Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.
Both Sides of the Table
FEBRUARY 21, 2010
I believe that many social networks confused this idea. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.
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