Remove Campaign Remove Customer Development Remove Sales Cycle Remove Vertical
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. It was a tough decision, as we spent a lot of work researching, developing offers, and producing our messaging. Evaluation, however, implies a journey of discovery. Image source ).

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

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