ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. It was a tough decision, as we spent a lot of work researching, developing offers, and producing our messaging. Evaluation, however, implies a journey of discovery. Image source ).

PR 120

PR B2B Lean Audience 120

SVPG

AUGUST 30, 2013

The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. This is not a new technique, but you may recognize it as the foundation of Customer Discovery and Customer Development. I''m talking about the power of a happy, reference customer.

Customer 65

Customer API Brazil Germany 65

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42