Campaign Customer Dividend Retention 
Duct Tape Marketing
DECEMBER 7, 2023
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ConversionXL
JULY 16, 2021
This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Instead, pinpoint your unique customer base and speak directly to them.
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The Equity Kicker
FEBRUARY 1, 2013
There was a good post on Gamesbrief a couple of days back about customer segmentation – i.e. dividing the customer base into groups based on behavioural characteristics and targeting each group with different communication campaigns. Gifts for the best customers. Reactivation campaigns.
YoungUpstarts
OCTOBER 1, 2019
John DiJulius is an international consultant and keynote speaker on world-class customer service. In business, multi-channel communication has dramatically reduced phone calls to companies; customers can get answers and place orders via email, on websites or through social media channels. Today trust is an endangered value.
Up and Running
MARCH 11, 2015
If you don’t have any existing customers yet talk about perspective customers. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. The customer acquisition cost that I talked about.
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