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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Instead, pinpoint your unique customer base and speak directly to them.

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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider. 10:25): Now, this offer is limited to new active campaign customers only. Fuel your growth.

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Customer segmentation and the need for good data

The Equity Kicker

There was a good post on Gamesbrief a couple of days back about customer segmentation – i.e. dividing the customer base into groups based on behavioural characteristics and targeting each group with different communication campaigns. Gifts for the best customers. Reactivation campaigns.

Customer 116
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How Great, Operationally-Focused CFO’s Can Transform Your Business

Both Sides of the Table

I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. A great CFO will help you plan that. Board Preparation.

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[Interview] John DiJulius, Founder, The DiJulius Group

YoungUpstarts

John DiJulius is an international consultant and keynote speaker on world-class customer service. In business, multi-channel communication has dramatically reduced phone calls to companies; customers can get answers and place orders via email, on websites or through social media channels. Today trust is an endangered value.

Founder 113
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10 Rosh Hashanah Resolutions for Startup Founders

VC Cafe

Before product-market fit… just care about speed of iteration according to your customer feedback. Put your users first: pretend that your customers have a seat at the table when you design your product roadmap. Your most unhappy customers are your greatest source of learning.” Need for Speed, indeed.

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16 Entrepreneurs Discuss Whether or Not Business Success is Overrated

Hearpreneur

While one may see profits as a success, others may view it as customer satisfaction, employee retention, or innovation. A slower growth company can easily return higher dividends to its shareholders compared with a higher growth one, where profits are constantly reinvested. Photo Credit: Liz Grossman Kitoyi.