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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Therefore we developed a class to teach students how to think about all the parts of building a business, not just the product. Class 1 Jan 4 th Intro/Business Model/Customer Development.

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Pick the Perfect Name for Your Startup

mashable.com

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). SCVNGR Makes Major Enhancements to iP. JoinSquare at Square, Inc.

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The Direct-to-Consumer Checklist

Austin Startup

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? As you start to collect data, you’ll be able to identify the core reasons for churn and develop an action plan for churn reduction across each of these buckets.

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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics.