ConversionXL
MARCH 17, 2021
While thousands of B2B organizations struggle, plenty are able to develop long-term success. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.
Both Sides of the Table
MARCH 21, 2013
Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. If not specified in contract you might find yourself with future litigation over IP. Integrate PS Work Into Sales & Marketing Processes. So how much PS is too much?
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Duct Tape Marketing
MAY 1, 2023
Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. 05:50] Identifying competition. [06:41]
SoCal CTO
MAY 15, 2009
Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Formerly, he was Managing Director of both Product Management and of Business Development at Los Angeles Times Interactive. What are the risks and rewards?
ConversionXL
MARCH 4, 2020
In most cases, fixing discrepancies requires some work by developers, analytics implementation specialists, or other experts. Exclude office IP addresses using Google Analytics filters. Another solution is to use custom Events instead of dimensions, but that usually requires some custom development work. (At How to fix it.
ConversionXL
JANUARY 12, 2016
Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Do they have PPC campaigns showing up in organic results. Are you doing country filtering?
This is going to be BIG.
JUNE 19, 2012
Buddy Media was an amazing exit, but I never really thought of it like “enterprise software” I thought about it more like an agency that had developed off the shelf social tools around its service solutions. We help brands to engage their audiences by extending their advertising campaigns into the social world.
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