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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Custom dimensions and metrics. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Export size. email, SMS).

Analytics 126
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. Without a robust demand generation strategy , marketing leads arrive with a lack of education and understanding of the industry and product and little intent to purchase.

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Report tangibly and make content marketing comparable to direct marketing channels. Prioritize.

PPC 48
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. However, adoption on the brand side will likely be slower and far from complete. gross margin.

Internet 113