[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’
YoungUpstarts
NOVEMBER 2, 2020
They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Many marketing groups focus on how many marketing campaigns they can run, how many marketing emails they can send out, or how much marketing content they can generate. Most marketers think in terms of campaigns.
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