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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Many marketing groups focus on how many marketing campaigns they can run, how many marketing emails they can send out, or how much marketing content they can generate. Most marketers think in terms of campaigns.

Agile 264
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Marketing Is Getting More Difficult. Here’s Why.

ReadWriteStart

It’s possible to leverage a number of different tools to create and launch new marketing campaigns, but you might end up spending thousands of dollars, compromising the value that you get from the campaign’s success. Focusing on vanity metrics can be damaging to your long-term potential. The Competition Apocalypse.

Marketing 198
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?

B2B 94
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Run retargeting campaigns that convert with personalized discounts 6. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Perform a competitive analysis to determine how you’ll differentiate. What isn’t?

eCommerce 129
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Rewards program, contests, email marketing, campaigns; Revenue. Image source.

Marketing 115
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.