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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. asks Nick Greene. That was all most people knew. Image source ).

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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. asks Nick Greene. That was all most people knew. Image source ).

Customer 101
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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The chart above shows age distribution within major social networks and online communities. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. 14 New Free Fonts – [link]. Here are some of the links that I’ve liked and shared this past week!

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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. I saw the product recently in New York and loved it.

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Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

Are you a whale-load more scared as you contemplate the red and the green? You can easily imagine how you want someone to explore that data by traffic sources or campaigns or geo or myriad valuable dimensions. One solution I love is a visualization strategy used by the team at the New York Times. How do you value them?

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