Campaign Dividend Media SEO 
Up and Running
JUNE 12, 2019
Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. Adopting a holistic digital marketing approach pays obvious dividends to a company’s bottom line. Search Engine Optimization (SEO). Custom websites.
Duct Tape Marketing
MARCH 20, 2019
Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. Add to SEO. Once you’ve created your on- and off-page SEO approach, you can continue to build on it. Build Social Media Campaigns. Enhance Email Marketing Campaigns.
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Duct Tape Marketing
FEBRUARY 2, 2016
How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing. It’s not that people don’t understand SEO, okay maybe it kind of is, it’s that the very nature of SEO seems to shift with each new pronouncement from Google. Traction SEO. Expansion SEO.
ConversionXL
OCTOBER 1, 2022
They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns.
Duct Tape Marketing
JULY 8, 2013
In the first place you might very well learn that your competitors are doing little and that simply upping your inbound marketing efforts could pay immediate dividends. Use tools such as IFTTT.com to automate your research by doing things like storing competitors email campaigns to Dropbox or Evernote for easy retrieval and analysis.
ConversionXL
MAY 27, 2022
Like SEO, demand generation is a long game. But when executed right, it pays dividends. Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. Cognism previously operated a leads-based paid media model.
Occam's Razor
DECEMBER 6, 2010
I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Often we de-prioritize Earned Media and Free Media in favor of Paid Media (it seems sexy).
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