ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. Black Friday data.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165