ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then?

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). The very first thing you want to do is create an acceptable website.

Analytics 165

Analytics Marketing Channel Metrics 165